How Decision Making Plays An Integral Role In Business Development?

Jack Duncan Pherigo
2 min readJul 3, 2020

If we focus on the term ‘decision-making’, it is an essential part of everyone’s life and it is normal to analyze it in different spheres of life. No business can flourish without exceptional decision-making skills of the owner as every business has to face several ups and downs and one can survive in such a situation if and only if they have great decision-making ability. This term is not only related to logic but also represents the perspective of people.

Tough circumstances demand tough decisions!

As we are witnessing today, every business is facing several issues as coronavirus has hit the entire world. In general, it differentiates between dangerous and protection decisions. In times like these, one has to understand that taking tough and dangerous decisions is the demand of time. Businesses have to survive and these decisions will set the direction for them in these tough times. It is not the case that all the businesses are opting for survival techniques, many are moving towards business development strategies. For instance, Amazon has expanded a lot and it has earned a great amount of money in this pandemic and they are still focusing on business development.

Analysis of the gathered information:

In such an analysis, as the information results are needed, perilous decisions are taken. It is because consequences rely on a number of variables which possess the ability to give different results owing to several probabilities. There could be two types of people, one category is of those who oppose every kind of risk and others who are risk-seeking. One has to take risks in such times. If we keep in view the psychological aspect of human beings, cases in which there are chances of success, people will prefer to take risks whereas in cases where the chances of loss are greater, people possess the tendency to be risk-seeking as losses become apparent as compared to advantages. In addition, one has to realize the importance of decision making in business development as it paves way for more opportunities for your business and that too in tough times.

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Jack Duncan Pherigo
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Business Coordinator at LPA Dental Lab | Former Sales, Marketing, Business Development at Costa Aesthetics Laboratory